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Trinchero Family Estates adds CRUZ Tequila

to its portfolio

And creates new spirits team

On July 24 (National Tequila Day), TFE announced it has added CRUZ Tequila to its portfolio and created the new spirits team “TNS Brands”, which will be led by Chris Nicks, General Sales Manager of Imports and Spirits, and will include dedicated spirits sales and marketing resources. TFE will begin limited distribution of CRUZ Silver and Reposado Tequila through its national distribution channels over the next few weeks. 


CRUZ Tequila was developed in 2005 by three graduates of Arizona State University – Todd Nelson and brothers Saulo and Joseph Pep Katcher, both of whom were born and whose family has deep roots in Jalisco, Mexico.  The trio set out to create a uniquely smooth, delicate flavor with a quality refined enough for sipping.  The result was award winning CRUZ Tequila, which is made from estate grown 100% pure blue agave from the highlands of the Los Altos region of Jalisco, Mexico.


CRUZ (which means Cross) is bottled in hand-numbered artisan blown glass bottles, with an eye-catching solid metal cross on the face of bottle and metal raised profile cross cap, and  is made from 100% recycled glass and aluminum.


The production of 100% Blue Weber Agave Tequila increased from 26.5 million Liters in 2001 to 155.3 million Liters in 2011. Since 1995 overall tequila production has more than doubled.* The United States now consumes more tequila than Mexico, and the Margarita is currently the most popular cocktail.


CRUZ is the perfect tequila for creative margaritas and innovative cocktails such as the CRUZ Bloody Maria, CRUZ Paloma and the CRUZ Skinny Margarita.