22nd Annual Sutter Home for Hope Campaign to Drive $60,000 Donation to National Breast Cancer Foundation
Contestants to compete for $25,000 grand prize in national championship coop-off in Napa Valley this October
ST. HELENA, Calif., September 30, 2022 – Sutter Home Family Vineyards, a longtime champion in the fight against breast cancer, today announced the winery’s renewed commitment to fighting breast cancer with the 22nd annual Sutter Home for Hope campaign. As one of America’s first wine companies to make a commitment to breast cancer research, treatment and education, Sutter Home has contributed more than $1.62 million to the cause over the past 22 years. The wine brand returns in its eighth year of partnership with National Breast Cancer Foundation, Inc.® with limited-edition pink-ribbon White Zinfandel and Pink Moscato bottles in 187mL, 750mL and 1.5L formats.
The Sutter Home for Hope initiative began in 2001, when one of Sutter Home’s founding family members, Vera Trinchero Torres, was diagnosed with breast cancer. Sutter Home fans can help continue the fight against breast cancer by sending in their Sutter Home corks and screwcaps via mail. For every cork and screwcap received, the winery will donate $1 to National Breast Cancer Foundation, up to $60,000. The program began Sept. 1 and will run through the end of 2022.
Sutter Home fans are once again encouraged to further our fight against breast cancer by visiting https://fundraise.nbcf.org/sutter. Through the site – back for its second year – fans can fund a HOPE Kit for a woman undergoing breast cancer treatment. Each package is filled with thoughtful items that patients find soothing and encouraging, including fuzzy socks, tea, lip balm, an inspirational bracelet, lotion, a HOPE journal, educational resources and a hand-written note – many of which were written by guests visiting Sutter Home’s Napa Valley tasting room. $50 funds one HOPE Kit, though the one-time fee or a monthly donation can be made for any amount.
“Our mission for making a difference remains twofold: providing support to charities and nonprofits like National Breast Cancer Foundation that are working to make a difference in communities nationwide, and promoting positive messages of hope and support to let those affected by cancer know they are not alone,” said Jennifer Hohman, director of marketing for Sutter Home. “We are truly grateful to our fans who have joined us as we take on this cause together, as an extended family – one that’s there to help celebrate the good times and give support during the challenging times.”
“As a family-owned winery for nearly 75 years, we understand the powerful role that families play in supporting one another in times of need,” said Hohman. “We at Sutter Home are proud to stand by our fans and support those they love like family. Through our Sutter Home for Hope campaign created in honor of one of our founding family members – Vera Trinchero Torres – we are committed to furthering this cause that’s near and dear to our hearts.”
Banded together to make a positive difference in the lives of families around the world, Sutter Home and National Breast Cancer Foundation are committed to Helping Women Now®. The National Cancer Institute predicts that an estimated 287,850* women will be diagnosed with breast cancer and more than 43,250* will die in the United States in 2022. With the help of Sutter Home’s fans, National Breast Cancer Foundation can inspire hope to those affected by breast cancer through early detection, education and support services.
“We are thankful for Sutter Home Family Vineyards’ continued commitment to our mission of Helping Women Now,” said Janelle Hail, founder and chief executive officer of National Breast Cancer Foundation. “Sutter Home’s generosity will help us make a meaningful difference in the lives of those who need it.”
Sutter Home invites those looking to make a difference to “Clink for Pink” now through Dec. 31. Learn all the ways Sutter Home is inspiring hope from our home to yours at www.sutterhome.com/sutter-home-for-hope/.
About Sutter Home
When the Trinchero family bought the Sutter Home Winery in 1948, they had vision, passion and a keen insight into consumer tastes. In the early 1970s, Sutter Home revolutionized the way Americans enjoyed wine when it created the first-ever White Zinfandel, introducing a new, sweeter style of wine—along with several other crowd-pleasing varietals—at an affordable price. By the 1980s and 1990s, Sutter Home became a household name as the second largest independent, family-owned winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187mL package in lightweight plastic bottles. Today, Sutter Home continues to reflect the evolution of its consumers, offering 24 different varietals in 750mL, 187mL and 1.5L bottles, plus 500mL Tetra Pak® packages. For more information visit www.SutterHome.com.
About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 16 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit https://www.nationalbreastcancer.org/.
Source: *National Cancer Institute U.S. Female Breast Cancer Statistics: https://seer.cancer.gov/statfacts/html/breast.html
Support the Cause: Send Sutter Home corks and screwcaps in an envelope labeled SHFH22 to:
Inmar Rebate Center | PO Box 426008 | Laredo, TX 78842-6008
Brittany Haning, senior public relations manager for Trinchero Family Estates